The NFL is driven by their media coverage. For millions of fans around the world, the media is the only way they are able to connect with their favorite NFL teams or to watch all of the games that are played within the NFL season. The actual number of people who physically buy a ticket and go watch an NFL game in person pales in comparison to the number of people that watch the games every Sunday on television. If it were not for the media the sport of professional football simply would not exist in its current capacity.
Many people complain about the coverage that a lot of NFL games get and they complain that they are no longer able to watch these games because they have been moved to Cable, or because they do not like the announcer that is calling the game, but the bottom line is that if it were not for these media outlets that broadcast the game these same fans would be left in the dark and not be able to watch their favorite teams play at all.
The NFL and the media have had a close relationship since the sport began. With networks such as ESPN giving around the clock coverage to the NFL it is no surprise that the media has taken a leading role in the NFL. The media that surrounds the NFL also come in many forms other than television. There are entire magazines dedicated strictly to the NFL.
Without the media, the NFL would be a black hole. Media has made the world a lot smaller and we are now able to connect with people from across the country and be on the same platform about what is happening in the NFL. The media attention that comes with the Super Bowl each year is the largest media event every year. The network that broadcasts the big game brings in incredible amounts of revenue for the commercial spots and it should come as no surprise that the teams and the networks make a lot of money as well. The NFL and the media could not live without each other and they will do everything to protect each other.